✦ Established 2019 · Pune ✦

Where Tradition Meets Everyday Style

Handcrafted cotton kurtis, sarees, dress materials and custom-stitched ethnic wear — thoughtfully curated for the modern Indian woman.

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11,000+

Happy Customers

6+

Years of Craft

100%

Handcrafted

Our Story

About Vastra Utsav

Handcrafted Fashion for Modern Women

Indian woman in traditional sari - Vastra Utsav

11,000+

Happy Customers

Celebrating Indian Textiles with a Modern Touch

At Vastra Utsav, we celebrate the beauty of traditional Indian textiles with a modern touch. Established in 2019 in Pune, our store is dedicated to bringing high-quality, handcrafted clothing to women who value comfort, elegance, and individuality.

We specialize in breathable fabrics like cotton, linen, and natural blends, featuring unique hand block prints such as Ajrak and Dabu. Every piece is thoughtfully curated to suit both casual and office wear, blending tradition with contemporary fashion.

Natural Fabrics
Hand Block Prints
Custom Stitching
Loved by 11,000+
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Shop by Category

Our Collections

Thoughtfully curated ethnic wear for every occasion

Indian woman wearing traditional kurta

Kurtis & Kurta Sets

Cotton and linen kurtis with unique prints

Young Indian woman in traditional saree

Sarees

Handwoven elegance for every woman

Indian woman in green traditional saree fabric

Dress Materials

Unstitched fabric with matching dupatta

Young Indian woman in custom-tailored ethnic wear

Custom Orders

Made-to-measure tailoring for perfect fit

Signature Picks

Featured Products

Signature pieces from our latest collection

Ajrak Print Cotton Kurti in traditional red Bestseller

Ajrak Print Cotton Kurti

Hand Block Printed

Traditional Ajrak hand block print on breathable cotton — perfect for daily and office wear.

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Dabu Print Indigo Blue Kurta Set New

Dabu Print Kurta Set

Natural Dye Collection

Indigo Dabu mud-resist print kurta set with matching dupatta — effortlessly elegant.

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Handloom Cotton Saree in yellow Premium

Handloom Cotton Saree

Saree Collection

Lightweight handloom saree in soft cotton — a timeless piece for every wardrobe.

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Elegant Linen Office Kurti

Linen Office Kurti

Smart Casual

Structured linen kurti in elegant solid tones — tailored for confident workdays.

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Unstitched Dress Material white cotton Trending

Unstitched Dress Material

Custom Stitching Ready

Premium cotton suit set with dupatta — get it stitched exactly your way at our store.

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Handcrafted traditional Red Dupatta

Handcrafted Dupatta

Ethnic Accessories

Beautifully printed dupattas to complete your ethnic look with tradition and charm.

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The Vastra Utsav Promise

Why Choose Us

Comfort. Culture. Custom Style.

Premium Breathable Fabrics

Cotton, linen, and natural blends carefully chosen for Indian weather — soft on skin, perfect for all-day wear.

Unique Handcrafted Designs

Authentic Ajrak and Dabu hand block prints crafted by skilled artisans — every piece tells a story.

Custom Fitting Available

Made-to-measure stitching so every outfit fits you like it was meant to — because you deserve nothing less.

Lightweight & Summer-Friendly

Airy, comfortable cuts and fabrics designed to keep you cool through Pune's warmest days.

Trusted by 11,000+ Customers

Six years of loving feedback, repeat customers, and word-of-mouth recommendations across Pune.

Personalized Customer Support

One-on-one styling help, measurement guidance, and friendly service — we make shopping personal.

Tailored For You

Custom Stitching Service

A perfect fit, crafted just for you

1

Choose Your Fabric

Browse our collection of cotton, linen, and hand block printed fabrics. Pick the colour and print that matches your style.

2

Share Your Measurements

Visit our store for accurate measurements or share your sizes over WhatsApp. Our team guides you every step of the way.

3

Collect in 7–10 Days

Your custom-stitched outfit is ready within 7 to 10 working days — stitched with care, finished to perfection.

Made Exactly How You Want It

From daily wear kurtis to office outfits and special occasion sarees — we tailor every piece to suit your preferences, style, and fit.

Customer Love

What Our Customers Say

Loved by 11,000+ women across Pune

"
★★★★★

The fabric quality is outstanding and the prints are truly unique. I have been buying kurtis from Vastra Utsav for years now and every piece feels special.

P

Priya Deshpande

Pune

"
★★★★★

Custom stitching service is absolutely fantastic. The fit was perfect and the delivery was on time. Highly recommended for anyone who loves ethnic wear.

A

Anjali Kulkarni

Sahakarnagar

"
★★★★★

Love their Ajrak and Dabu collection. The fabrics are breathable and very comfortable for daily wear. Staff is super friendly and helpful with styling.

S

Sneha Patil

Tulshibagwale Colony

"
★★★★★

The cotton sarees are beautiful and so comfortable. I got one stitched blouse from them and it turned out exactly how I wanted. Truly happy with my purchase.

M

Meera Joshi

Pune

"
★★★★★

Perfect place for office wear. Their linen kurtis are elegant, professional, and never feel heavy even on long work days. A go-to store for me now.

R

Rashmi Bhosale

Pune

"
★★★★★

Authentic handcrafted pieces at honest prices. You can feel the care that goes into every outfit here. My mother and I both shop regularly at Vastra Utsav.

N

Neha Sharma

Pune

Your Questions

Frequently Asked Questions

Everything you need to know before your visit

What types of clothing does Vastra Utsav offer?

We offer a wide range of women's apparel including kurtis, kurta sets, sarees, dress materials, dupattas, office wear, and smart casual outfits — all in premium cotton, linen, and natural blend fabrics.

Do you offer custom stitching services?

Yes, we provide complete custom tailoring services. Choose your fabric, share your measurements, and receive your perfectly fitted outfit in 7 to 10 working days.

What is Ajrak and Dabu printing?

Ajrak and Dabu are traditional Indian hand block printing techniques using natural dyes. Each piece is hand-crafted by skilled artisans, making every garment unique and eco-friendly.

Where is your store located?

Our store is at 101, Rama Prabhu Bungalow, Sahakarnagar No. 2, Swanand Lane No. 2, Tulshibagwale Colony, Pune – 411009, Maharashtra. Open Monday to Saturday, 11 AM to 7 PM.

How long does custom stitching take?

Our standard turnaround for custom stitching is 7 to 10 working days after measurements are confirmed. For urgent requests, please contact us on WhatsApp to check availability.

Can I enquire about products over WhatsApp?

Absolutely. You can reach us on WhatsApp at 9881138368 for product enquiries, availability, measurements, and personalized styling recommendations.

Are the fabrics suitable for daily wear?

Yes, our cotton and linen fabrics are specifically chosen for comfort, breathability, and durability — perfect for everyday use, office wear, and Indian summer weather.

Get in Touch

Visit Our Store

We would love to see you in person

Get in Touch

Have a question or want to place a custom order? Reach out to us — we are always happy to help.

Our Store

101, Rama Prabhu Bungalow, Sahakarnagar No. 2, Swanand Lane No. 2, Tulshibagwale Colony, Pune – 411009, Maharashtra

Phone / WhatsApp

+91 98811 38368

Email

[email protected]

Working Hours

Monday to Saturday: 11:00 AM – 7:00 PM
Sunday: Closed

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